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Musti Group Nordic

Three Markets,
Three Verticals,
One Vision

Musti Group is the leading pet speciality retailer in the Nordics. The company owns and manages the supply chain for more than 250 stores in Finland, Norway and Sweden, and offers pet care in all three countries.

eCommerce Loyalty Program

Joint team initiated an update to amount-of-purchase based customer loyalty program with an integrated rewards layer.

The new program introduces pet profiles and social features in addition to a recommendation and referral system.

User Interface Design

Our team contributed to interface improvements in Finland and Sweden, and brand launch to a new market in Norway. We provided creative direction throughout the digital channel, modernising the brand design aesthetic.

eCommerce Conversion Rate Optimisation

Collaborating with several offices throughout various time zones, team shared design concepts for testing and roll-out. With a special attention on mobile experience, we created tangible results specific for each market.

eCommerce Personalisation

Shoppers will receive updates via assistant, remembering important dates and notifying, calling to actions if subscribed.

Product display changes according on site location, pet profile, purchase pattern, physical location and device, time of the day and current weather.

Pet Life Cycle Concept

Group Website

Appreciating business expansion, Musti Group was ready for a new look.

United Interactive™ directed an original visual branding, adapting the company for international markets.

United Interactive™ 11th Anniversary

Raise the Standard

Agency was established in 2008 to raise the Standard of Quality in the marketplace. Today, more than a decade later, we are well-prepared to deliver your online project.